Plan ecommerce marketing campaigns with a deck built around retention cohorts, attribution reality, and channel-level contribution margin — not just ROAS.
Ecommerce marketing decks too often fixate on ROAS as a vanity metric. This template centers contribution margin by channel and retention economics by cohort — the metrics that separate brands that last from brands that burn subsidized growth. Written for operators doing their first post-Forerunner-style diligence.
10 slides tuned for ecommerce brands. DamnSlides fills each with content specific to your company and topic.
Campaign goal: revenue, new customers, repeat purchase rate.
Category shift or seasonal moment driving the plan.
Customer segments by LTV tier and channel of acquisition.
Messaging: product-led, occasion-led, or lifestyle-led framing.
Channel mix: paid social, search, affiliate, retention (email, SMS).
Creative: lifestyle photography, UGC, product demo mix.
Timeline across tent-pole moments (Q4, BFCM, founder birthday).
Budget by channel with contribution margin target, not just ROAS.
KPIs: new customer revenue, 60-day LTV, repeat rate, contribution margin.
Owners: performance marketing, retention, creative, merchandising.
Enter your ecommerce context — company, product, market, specifics.
DamnSlides plans a marketing deck structured for ecommerce audiences.
Click any slide to edit, regenerate, or rewrite. Export to PPTX.
ROAS ignores returns, COGS, and shipping. A 5x ROAS on a 30%-margin product with 15% return rate is actually losing money. Use contribution margin per order as the primary metric; ROAS becomes a diagnostic.
Depends on LTV maturity. Brands under 12 months: 70/30 acquisition-heavy. Brands with proven LTV: flip to 40/60 acquisition/retention. Retention spend (email, SMS, loyalty) typically has 5-10x better margin contribution.
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Raise a Seed or Series A with a DTC pitch deck built around contribution margin, repeat rate, and CAC-by-channel — the metrics consumer VCs actually evaluate.
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